Privacy Policy

Privacy Policy

Last updated: November 25, 2025

1. Introduction

This Privacy Policy explains how the SAFEGUARD-DH project (“we,” “us,” or “our”) processes your personal information when you use our informational website (“the Website”). We are committed to protecting your privacy and handling your data transparently and responsibly.

The Website is managed by KreativaLab, Belgrade, Serbia, the coordinator of the SAFEGUARD-DH project, and SAFEGUARD-DH consortium partners.

2. Information We Collect

2.1 Information You Provide

Because our Website functions as an informational platform, the only personal information we collect is what you voluntarily submit when using our contact form, including:

  • Name
  • Email address
  • Any information you include in your message

We do not provide user accounts, registrations, newsletters, event sign-ups, or any form of automated user profiling.

2.2 Technical Information

Our Website operates using standard web technologies that may collect minimal technical data necessary for security and basic functionality, such as:

  • IP address (temporarily stored in server logs)
  • Browser and device information required for safe website delivery

We do not collect analytics data, tracking information, or non-essential technical data.

2.3 Cookies and Similar Technologies

The Website uses only essential cookies required for security and core functionality. These may include:

  • Cookies necessary for server operation
  • Cookies that ensure the Website displays correctly

We do not use analytical, marketing, or tracking cookies.

You can adjust your browser settings to manage or disable cookies. However, disabling essential cookies may affect Website performance.

3. How We Use Your Information

We use personal information exclusively for:

  • Responding to your message submitted via the contact form
  • Ensuring the security, stability, and functionality of the Website
  • Complying with relevant legal obligations (e.g., maintaining server logs)

We do not use your information for marketing, analytics, commercial purposes, or automated decision-making.

4. Information Sharing and Disclosure

4.1 Strict Non-Disclosure Policy

We do not sell, rent, or trade your personal information.
Your data is only shared under these limited circumstances:

  • When required by law or legal process
  • With your explicit consent
  • When essential for operating the Website (e.g., secure hosting providers)

4.2 Service Providers

Any service providers (such as website hosting or email services) operate under strict confidentiality and may access only the minimum data necessary to perform their tasks.

5. Data Protection

5.1 Security Measures

We take appropriate technical and organizational steps to safeguard your personal information, including:

  • Secure server infrastructure
  • Limited and controlled access to personal information
  • Technical safeguards preventing unauthorized access or alteration

5.2 Data Retention

We retain your personal data only for as long as necessary to:

  • Respond to your inquiry
  • Maintain website security
  • Fulfill legal obligations

After this period, information is securely deleted.

6. Your Rights

Depending on your jurisdiction, you have the right to:

  • Access your personal information
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent at any time
  • Request restriction of processing
  • Object to processing
  • Request data portability
  • Lodge a complaint with a supervisory authority

For Serbia: Commissioner for Information of Public Importance and Personal Data Protection
For EU/EEA users: your national data protection authority

7. Children’s Privacy

The Website is not intended for children under 13.
We do not knowingly collect data from children. If we become aware that such data has been submitted, we will delete it promptly.

8. Third-Party Links

Our Website may include links to external websites of project partners or relevant institutions. We are not responsible for their privacy practices. We recommend reviewing their privacy policies before providing any personal information.

9. Changes to This Policy

We may update this Privacy Policy periodically. Any material updates will be posted on this page, and the “Last Updated” date will be adjusted accordingly.

10. Contact Information

For questions about this Privacy Policy or the processing of your personal information, please contact us at:

Email: kreativnalab@gmail.com
Data Controller: KreativaLab, Belgrade, Serbia

11. Legal Basis for Processing (for EU/EEA Users)

For users located in the European Economic Area, we process personal data based on:

  • Your consent — when submitting the contact form
  • Legitimate interests — ensuring Website functionality and responding to inquiries
  • Legal obligations — complying with applicable laws and required recordkeeping



About

SAFEGUARD-DH: Responsible Digitalization and Ethical Governance for AI Futures in Digital Heritage empowers heritage institutions to become ethical stewards in an era of rapid digital transformation. While artificial intelligence (AI) increasingly influences how archives, libraries, museums and other cultural collections are digitized, accessed, and reused by researchers, practitioners, and the public, the ethical, legal, and societal implications of these technologies remain underexplored in the academic and heritage sectors. This project addresses the growing need for responsible governance and public trust in AI usage by implementing a strategy for Open and Responsible Research and Innovation (ORRI) within cultural institutions.

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